Colgate Total Advanced Whitening Toothpaste is a complete protection for a healthy mouth. It has clinically proven non-stop 12 hour protection against bacteria. It protects against staining, bad breath, plaque, tartar, cavities, gum problems, sensitive teeth and enamel erosion. It also gives clean feeling even after 12 hours. Starts to fortify enamel within 24 hours and helps to improve gum health within 4 weeks.